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Originate AI by Origin Collective

Your AI media planner.
Free. Instant. No sales calls.

Originate analyses your brand and builds a bespoke creator media plan in 60 seconds. Tell us who your customer is - we'll tell you exactly where to reach them across our creator network.

Get my free media plan → Speak to the team
60s Plan generated
Free Always
3 Plans per email/day
Live Real inventory
What It Does

A media planner that actually knows your audience

Most media planning is guesswork dressed up in a spreadsheet. Originate matches your brand to real, data-backed creator placements - based on your audience, your goal, and what's actually available.

Analyses your brand
Paste your website URL and Originate fetches your site, reads your brand, product, and tone, and builds a picture of your ideal customer - without you having to describe anything.
AI-powered
Matches to real placements
Recommendations come from our live creator inventory - real partners, real audiences, real prices. No inflated rate cards, no speculative reach numbers. Every suggested placement you can actually buy today.
Live inventory
Sends your plan instantly
Your recommended media plan lands in your inbox with a breakdown of each placement, why it was chosen, and a direct link to add everything to your cart - one click to book the whole package.
Cart deep-link
The Process

Three steps. Sixty seconds.

01
Tell us about your brand
Enter your email, then either describe your target audience in a sentence or paste your website URL - Originate handles the rest.
02
AI builds your plan
Originate AI matches your brand profile against our live creator inventory, weighing audience demographics, campaign goals, and price fit.
03
Review and book
Your plan arrives on screen and in your inbox. Add the recommended package to your cart in one click, or adjust individual placements first.
Why It Works

Not guesswork. Not generic.

Real data, not assumptions
Every creator in our network has verified audience data - demographics, interests, reach - not platform estimates. Originate uses this directly when building your plan.
Goal-matched recommendations
Whether you're driving footfall, launching a product, or building brand awareness, the AI weights recommendations differently. Reel formats for launch. Featured placements for awareness.
No upsell, no obligation
Originate is genuinely free. You get a full, actionable media plan without speaking to anyone. If you want to book, the cart is right there. If not, the plan is yours to keep.
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Combined monthly reach across our creator partner network
25-44
Primary age bracket across the full partner network
Try It Now

Get your free media plan in 60 seconds

No account. No call. No commitment. Just tell us who you're trying to reach and Originate will build your plan instantly.

Originate

Step 1 of 3

Get your free bespoke media plan in 60 seconds

We'll send your media plan to this address. No spam, ever.

Step 2 of 3

Do you know who you're trying to reach?

Step 3 of 3

Describe your target audience

Step 3 of 3

Enter your website URL

Analysing your brand...

Your recommended media plan

Package total
Deposit to secure today
Build this package → Speak to the team

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Questions

Common questions

Is Originate really free?+
Yes, completely. Originate generates your media plan at no cost, with no obligation to book. You get up to 3 plans per email address per day.
How does it know which placements to recommend?+
Originate AI matches your brand profile against our live creator inventory. Each partner has verified audience data - demographics, interests, typical reach - and Originate weights recommendations by how closely they match your customer description and campaign goal.
Can I trust the prices in my plan?+
Yes. Prices shown in your plan are live rates from our marketplace - the same prices you'd see if you browsed directly. There's no markup or inflation for AI-generated plans.
What happens after I get my plan?+
You can add the full recommended package to your cart in one click, or pick individual placements. Payment is a 30% deposit to secure your slot, with the balance due 14 days before your campaign goes live. There's no pressure to book - the plan is yours to keep and share.
What if the recommendations don't fit my budget?+
Contact the team after getting your plan and we can discuss alternatives, phased approaches, or smaller starting packages. Originate is the fastest way to understand what's available - our team can help you tailor it from there.
Does Originate work for brands anywhere?+
Yes. Our creator partners reach national and international audiences - Originate will match your brand to the placements whose audiences most closely align with your target, wherever you're based.

Ready to try it?

Your free media plan takes 60 seconds. No account, no call, no commitment. Just tell us who you're trying to reach.

Get my free media plan →