ORIGIN COLLECTIVE - PARTNER CAMPAIGN GUIDE

Exploring London

1.1M Audience - 25M Monthly Reach - 80% Non-Follower

Products from £2,000
700K+ Instagram Followers
Exclusively Managed by OC
Full Campaign Platform
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The Numbers

Scale that
moves brands.

Exploring London is London's most-watched city discovery platform. Built over 10 years, entirely organically. These aren't inflated numbers - they're the metrics that make every campaign worth it.

0
Total Audience
Combined following across all channels. The largest independent London discovery platform in the UK.
0
30-Day Reach
Monthly content reach across the platform. Not followers - actual eyeballs on content every 30 days.
0%
Non-Follower Reach
The proportion of reach that comes from outside the existing follower base. Net new audiences, every time.
0+
Videos Over 1M Views
A proven track record of producing content that reaches beyond the algorithm. 60 videos and counting.
Exclusive Commercial Partner
All commercial partnerships with Exploring London are managed exclusively through Origin Collective. Brands do not approach the channel directly. We manage the brief, the production, the scheduling, and the results reporting - end to end.
01

The Audience

Who's
watching.

ABC1. 25-44. High disposable income. Actively looking for their next experience in London. This is not a passive scrolling audience.

25-44
Core Age Demographic
ABC1
Socioeconomic Profile
700K+
Instagram Followers

Audience Profile

Graduate professionals.
High intent. High spend.

The Exploring London audience follows because they use the recommendations. They eat at the restaurants, visit the venues, attend the events. Intent-led engagement is why results translate to real revenue - not just impressions.

Demographics
ABC1, 25-44
Graduate professionals with high disposable income. Trend-led, luxury conscious, and actively seeking new London experiences. The purchasing power is there.
25-3435-44ABC1
Mindset
Discovery-First
They follow Exploring London to find places and experiences they don't yet know about. A recommendation from this channel lands differently to an ad. It feels like a trusted introduction.
Trend-LedLuxury Conscious
Reach
Tourists + Visitors
A significant proportion of the audience are London visitors and tourists - people actively planning their time in the city with genuine intent to spend. A reach category most London brands undervalue.
TouristVisitorHigh Spend
Why 80% Non-Follower Reach Matters
Most creator marketing reaches existing followers - people who already know the brand. Exploring London's 80% non-follower reach means your campaign is introducing your brand to a genuinely new audience on every post. That is structural, not accidental - it comes from a decade of algorithm-native content.
02

Campaign Products

Four ways
to reach London.

Every product runs on the Exploring London platform. Choose the format and scale that matches your objectives. All managed end-to-end by Origin Collective. Products start from £2,000.

The Products

Select your
campaign format.

From a targeted featured placement at £2,000 through to a full premium reel at £7,500 - there is a format for every objective and budget. All include a 30% deposit to hold your slot, full briefing, content review, and a results report.

Shared Reel
Featured Placement
£2,000
30% deposit to book - £600 today
Your brand featured in an Exploring London shared reel alongside a small selection of other curated premium London brands. The co-placement is intentional - Exploring London's audience has come to expect a certain quality of brand, and appearing in the same editorial frame reinforces exactly that. Strong reach, strong context, and one of the most consistently high-converting formats on the platform.
  • Featured placement in a curated shared reel
  • Caption with brand tag and call to action
  • Story cross-promotion
  • 72-hour interim performance report
  • 28-day final results report
Estimated 1.5 - 2.5M impressions
Most Popular - Shared Reel
Spotlight
£2,500
30% deposit to book - £750 today
A dedicated branded segment in a curated shared reel - your brand gets its own clearly defined section of the video, not just a passing mention. Fewer brands per reel than the Featured Placement, more screen time, higher production focus on you specifically. Full reel quality with the reach of a shared format. The most popular product for brands that want a strong video presence without the full dedicated commitment.
  • Dedicated branded segment in a shared reel
  • 3 - 5M organic reach
  • Story cross-promotion
  • 72-hour interim performance report
  • 28-day final results report
Estimated 3 - 5M impressions
Dedicated
Dedicated Reel
£5,000
30% deposit to book - £1,500 today
A full reel produced and published entirely for your brand. No other brands in the content. Maximum creative focus on your product, venue, or campaign. Best for launches, openings, and premium brand positioning where you need undivided attention.
  • Full reel dedicated to your brand
  • 3 - 5M organic reach
  • Story cross-promotion
  • Priority scheduling
  • 72-hour interim performance report
  • 28-day final results report
Estimated 3 - 5M impressions
Premium
Premium Reel
£7,500
30% deposit to book - £2,250 today
A dedicated reel with priority placement, extended distribution across platforms, and maximum creative support. The highest-reach format on the platform. For major launches and premium brands where scale is non-negotiable.
  • Full reel dedicated to your brand
  • Priority scheduling and placement
  • Extended distribution across platforms
  • Story + Highlights feature
  • 72-hour interim performance report
  • 28-day final results report
Estimated 4 - 6M impressions
Multiple Campaign Discount
Volume pricing is available for multiple Dedicated or Premium Reel bookings within a single campaign plan. If you are planning a sustained awareness strategy rather than a one-off placement, we can build that into your proposal with the relevant discount applied.
03

The Process

From proposal
to results.

Five steps. You see everything. You control the content. We manage the rest.

Campaign Journey

Five steps
to live.

1
Receive Your Proposal
Private proposal page built for your brand with pre-selected products, personalised pitch, exact pricing, and your account manager. No generic packages.
2
Pay Your Deposit
30% deposit online to hold your slot. Balance due when filming dates are confirmed - not upfront. Secure online payment via Stripe.
3
Submit Your Brief
Complete your campaign brief through a dedicated online form. Goals, messaging, key dates, brand assets. Takes around 10 minutes. We confirm filming dates within 48 hours.
4
Review and Approve
Before anything goes live, the content is submitted to your campaign hub for your approval. Watch it. Approve or request changes. Nothing publishes without your sign-off.
5
Results Delivered
72-hour interim report after the campaign goes live. 28-day final report with full performance data - views, reach, saves, shares, engagement rate - all benchmarked against our platform average.
origincollective.co.uk/campaign?id=CAMP-084
Client Portal
Marketplace
Your Campaign
Your Active Campaign
Your Brand
Spotlight Reel - Exploring London
Campaign Progress
✓
Deposit
✓
Brief
Content
Live
Results
Content submitted for your review
Approve or request changes - nothing goes live without sign-off
Your Campaign
Partner
Exploring London
700K+ followers
Go Live
Confirmed
Date locked in
Balance Remaining
Balance Due
£1,750
Due 14 days before go-live
Pay Now
Activity
Content submitted by Exploring London
Today, 11:22am
Filming date confirmed
3 days ago
Brief received by Exploring London
5 days ago
Deposit payment confirmed
12 days ago

The Campaign Hub

Your campaigns,
fully in view.

Most media buys are a black box - you pay, you wait, you hope. Not here. Every campaign you run with Origin Collective has its own dedicated hub: live progress, content approval, interim results, and a full 28-day report. All in one private dashboard, built around your brand.

Real-time progress tracking
Content approval before anything goes live
72hr interim + 28-day final report
Multiple campaigns in one place
Private client access
origincollective.co.uk/portal?client=your-brand
Your Brand
YB
Your Campaign Portfolio
3 active campaigns - 1 awaiting your approval
3
Active Campaigns
1
Awaiting Approval
8.4M
Total Views This Month
2
Results Reports Ready
Your Campaigns
● Action Required
Shoreditch Restaurant
Summer Launch
Spotlight - Shared Reel
Exploring London · @exploringlondon
Content submitted for review - please approve before your go-live date on 18 April
Review Content Now
Live Now
Mayfair Cocktail Bar
Spring Opening
Dedicated Reel
Exploring London · @exploringlondon
2.1M
Views (72hr)
4.8%
Engagement
Interim Report Available
✓ Results Ready
Luxury Retail
New Collection Launch
Premium Reel
Exploring London · @exploringlondon
4.1M
Total Views
5.2%
Eng. Rate
View Full Report
04

Campaign Results

What campaigns
actually deliver.

A selection of real results from Exploring London campaigns. All anonymised at the client's request.

Case Studies

Results across
every sector.

Food and hospitality, events, retail, luxury, wellness - the Exploring London audience translates across industries. These are the results that keep clients coming back.

Food & Hospitality - Featured Placement
17-week weekend
waiting list
2.1M views from a single post

A newly opened East London brunch venue ran a Featured Placement at launch. Weekend reservations were fully booked within 72 hours and remained sold out for four months straight.

"I've spent money on print, on local press, on Instagram ads. Nothing has ever created demand like this, before or since."
Owner
Events & Entertainment - Dedicated Reel
12,000 ticket
registrations
3.4M views - 4x CPR vs paid social

A Dedicated Reel drove direct registrations for a London event series, outperforming the client's Meta and Google spend by 4x on cost-per-registration.

"We'd tried Meta ads, we'd tried Google. Nothing moved the needle like this. The context is everything."
Events Director
Retail - Featured Placement
£28K attributed revenue
in 30 days
1.9M views - tracked via discount code

A Featured Placement drove direct footfall and online conversions for a central London retailer. Revenue tracked via a partner discount code issued through the campaign brief.

"We could actually trace the revenue. That's rare in creator marketing."
Commercial Director
Hospitality - Spotlight
420% spike in
profile visits
2.2M views - walk-ins from day one

A newly opened Mayfair cocktail bar ran a Spotlight three weeks after opening. Walk-in traffic began converting almost immediately - with a visible queue by the following weekend.

"We'd been open three weeks and overnight there was a queue. Still don't fully understand how but we're not complaining."
General Manager
Wellness - Featured Placement
340 new memberships
in 3 weeks
1.7M views - waitlist filled before opening

A new Shoreditch wellness studio ran a Featured Placement at launch, filling their member waitlist before the doors even opened.

"We hadn't even opened the doors and we had a waitlist of 200 people. The audience fit was exactly right."
Studio Director
Luxury Retail - Dedicated Reel
£41K attributed
in-store spend
2.7M views - tracked via point-of-sale data

A Dedicated Reel drove footfall and in-store spend for a luxury London retailer during a new collection launch, tracked via a campaign-specific offer and POS data.

"The average transaction value from campaign visitors was higher than our store average. These are exactly the customers we want."
Brand Director

Request your
private proposal

Leave your details below and your account manager will put together a private proposal page built around your brand - the right products, exact pricing, and everything you need to move forward in one link.

Personalised Proposal
Built for your brand and budget - not a generic price list
30% to Confirm
Deposit holds your slot. Balance due when dates are confirmed
Full Campaign Platform
Brief, content review, live tracking, results report - all in one place
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